Why is CleverPlace developing a cashback system rather than simply reducing the price of the products sold on the platform?
The retrocession mechanism makes it possible in practice to provide a solution to the following problems:
The display of the public price of the product allows an easy comparison with the price displayed by competing websites.In France, real estate development is carried out within a very strict legal framework. The retrocession makes it possible to comply with the regulations in force and in particular to display the "direct developer" price.
Why does the cashback cover the margin of the platform and not the advertising margin of the seller?
In the context of real estate development, the marketing margin paid to CleverPlace by the developer is between 2 and 12% of the price of the real estate.The advertising margin is about 1%, it remains low and is therefore more difficult to negotiate, especially during the platform's development phase.
Is cashback secured?
The obtaining of the retrocession of the intermediation commission received by CleverPlace cannot be guaranteed to the user because it depends in particular on certain technical aspects for which CleverPlace is not directly responsible for.
CleverPlace has made the following recommendations to promote the cashback collection:
Do not visit any other site in the meantime and do not click on any other page outside CleverPlace and the merchant site. This could interfere with the registration of the cashback ;Not to make any request for information, brochures or information outside the CleverPlace website ;Read the specific conditions on the merchant's page on CleverPlace.
Any steps taken directly on a competing website or a website managed by a developer will prevent CleverPlace from being considered as the intermediary for the purchase. Therefore, CleverPlace will not be able to pay a premium as CleverPlace will not receive any intermediation fees.
What are the payment terms?
A period of 1 to 2 working weeks is necessary to make the payment of the cashback as soon as CleverPlace has received from the developer the intermediation commission related to the purchase.
How do you record my cashback on my account?
When the user of CleverPlace's site visits a developer or other merchant's website on CleverPlace, session information is recorded on the online account.The user must make the reservation request on the CleverPlace website and then sign the reservation contract through CleverPlace so that the cashback can be assigned to the user. The cashback will only be acquired once the financial transaction is completed with the merchant or developer. The cashback will only be available once the intermediation fee has been collected by CleverPlace.
How can I receive my cashback?
The payment of the cashback is only made by CleverPlace by bank transfer to the user's account, as soon as the intermediation fee has been entirely collected by CleverPlace.
How do I know if my cashback is being registered?
The cashback appears on the user's account as soon as the reservation is signed by the developer and Cleverplace and as soon as the withdrawal period has expired (10 days after the reception by the customer of the reservation contract).If the cashback does not appear on the user's account, the user can contact the customer service to ensure that the cashback has been taken into account.
When the cashback will be available?
When the reservation of a property is validated (withdrawal period past) and as soon as the user has followed the recommendations of CleverPlace to obtain the cashback, a validation process is initiated. It is more or less long depending on the merchant (usually it takes between 1 to 3 months after the completion of the transaction).CleverPlace makes every effort to ensure that this step is as fast as possible and that the cashback is available as soon as possible.The user has the possibility to contact CleverPlace customer service who can provide more precise information about the progress.
How does CleverPlace earn money?
Each purchase made entirely through CleverPlace generates a commission paid by the developers.This commission is systematically available as a cashback for the buyer of 45% of the amount received by CleverPlace.The prices charged on CleverPlace platform are similar to those charged on other platforms or by the developer. The cashback therefore comes from a commission systematically integrated by the developer in the public price.
Which precautions should take the user?
The recommendations to encourage the obtaining of the cashback are as follows:
Not visit any third party site offering the same product or service;Not to request any information or documentation on a third party site offering the same product or service;Read the specific conditions on the developer's page on CleverPlace.
What are the validation steps of the cashback?
When the reservation of a property is completed (withdrawal period expired) and as soon as the user has followed CleverPlace's recommendations to obtain the cashback, a validation process is initiated.CleverPlace manually validates the cashback with the Promoter and updates the cashback status within the user's account to confirm it. The cashback will be visible in the "My Reservations" section of the user's Account.
The different steps of validation of the Cashback are as follows:
This step means that the Cashback has been taken into account by CleverPlace.
Verification in progress
CleverPlace contractually ensures with the developer that CleverPlace will indeed be commissioned for the Purchase of the property. A delay of 1 to 2 working weeks may be necessary.
The cashback has been confirmed and will be available when CleverPlace has received from the Promoter the intermediation commission corresponding to the Purchase.
CleverPlace is not commissioned for the purchase made by the user, so CleverPlace will not be able to assign a cashback to the user.
In this case, CleverPlace invites the user to contact the customer service for further information.
Methods of payment
How will the price of the properties sold on the platform be verified?
Each user of the platform will be able to inform the community in case they find a lower price on a competing website (which is in practice unlikely since, in the case of new real estate, there is only one and only one public selling price). This principle leads to a virtuous circle: the seller who does not update the selling price will receive a warning and, ultimately, and risk, if necessary, the freezing of his account.
Why is the platform an intermediary between buyers and sellers rather than offering a lower price negotiated with the seller?
This choice allows displaying a public price easily comparable with that displayed by the competing sites / stores.
Why choose new real estate as the first market to launch the platform?
New real estate is a market that has not yet been revolutionized by internet and e-commerce: commercial margins remain high (from 2 to 12% with an average product price of 200.000€).In addition, the founding members of the platform come from real estate development and real estate project financing. Their expertise in this market gives them a decisive advantage.
Proponent's marketing budget
How does the platform margin work?
Each purchase made by a user entirely through CleverPlace on the platform generates an intermediation fee paid by the developer to CleverPlace. Part of this intermediation fee is then paid to the user by CleverPlace in the form of a retrocession, called "Cashback".As such, CleverPlace is not entrusted with funds intended for a user but potentially transfers to the latter part of the intermediation commission it receives from a Promoter.The amount of the Cashback paid to the user is 45% of the intermediation commission received by CleverPlace for the sale of a property.
Why give back such a high percentage of the margin?
In traditional business models, companies tend to keep the highest margin possible in order to pursue their development, i.e. invest significant sums in advertising campaigns. We made a different choice: to deliver such an added value to the community that its members will promote the platform by word of mouth. This added value lies in the fact that CleverPlace gives back 45% of its commercial margin through a cashback system. This is a fair model: the community is helping CleverPlace to grow, CleverPlace gives back 45% of its commercial margin.
Why become a member?
In traditional business models, companies tend to keep the highest margin possible in order to pursue their development, i.e. invest significant sums in advertising campaigns. We made a different choice: to deliver such an added value to the community that its members will promote the platform by word of mouth. This added value lies in the fact that CleverPlace gives back 45% of its commercial margin through a cashback system. This is a fair model: the community is helping CleverPlace to grow, CleverPlace gives back 45% of its commercial margin.The first justification is the need for the user to go through an explanatory phase of the model so that customers do not lose the opportunity to receive their cashback.In addition, members will have access to additional services such as exclusive private sales in preview, cashback enhanced by the developer on certain transactions.Finally, the creation of a buyer community will allow CleverPlace to negotiate preferential commission rates with partners.
Is the platform accessible to all users, even those who are not members?
No, a big part of the commercial offer of CleverPlace is accessible to all users. On the other hand, only members will:
Have access to all details for every offer.Have access to private sale.Benefit from the extras offered by the developers.Be able to receive the cashback after every purchase.
I have sponsored a friend, what will I win?
Each sponsoring gives the right to an amount that will depend on the commission earned by CleverPlace. This amount will be 2,5% of the total commission due for the transaction by the developer to CleverPlace.Warning: This amount includes the social security contributions that CleverPlace will have to pay on what we pay to the sponsor. In the case of a sponsorship through a legal entity, we will pay 5% of the total commission due for the operation by the developer to CleverPlace.
When will I receive my gain from my sponsorship?
The gain from the sponsorship will be available when the sponsored person has recovered their own cashback. Thus, as soon as the gain is visible on the user's account, the user will be able to request payment.
I have sponsored a friend and I have not received anything, what can I do?
First, it is recommended to check with the sponsored person who bought through CleverPlace and that they have actually received their cashback.Payment of the gain is possible if the sponsored person made a purchase through CleverPlace.In a second step, the user who has made the sponsorship must ensure that he has made his request for a win on his customer account. In case of difficulty, the user can contact customer service.
How can I claim my payment?
As soon as the gain from the sponsorship is indicated as "available" on the user's customer account and the account information is duly filled in, the user can make a payment request.
Generality on the platform
Why are buyers rated / reviewed?
In a collaborative system, rewarding positive members and warning the community against those who tend to abuse rules established by the community is essential. The system must be virtuous and allow everyone to understand the risks of a transaction.In the first phase of the platform which only offers new real estate, the problem will not arise because the bank guarantees the proper delivery of the built property (in France it is the GFA - Garantie Financière d'Achèvement). As soon as other business sectors will be integrated, the quality of the services or products provided by them may not be satisfactory to customers, so it is important to be able to warn through an assessment for any inconveniences encountered with a service provider.